Case Studies

CLIENT
North Bay-Mattawa Conservation Authority

PROJECT
Boardwalk of Champions Campaign

TIMEFRAME
2022

SCOPE OF SERVICE
Marketing Strategy, Fundraising Plan, Graphic Design, Donation Logistics and Tactical Planning, Website Design.

SCOPE OF WORK

The campaign involved a brand refresh, establishing brand standards and communication strategies, creating a social media strategy, implementing a digital advertising campaign, developing a new website layout, and creating various brand assets such as vehicle signage, promotional products, uniforms, and print materials. It also included improving data management for data-driven decision-making.

OBJECTIVE

The "Boardwalk of Champions" campaign aimed to raise funds and support for the North Bay-Mattawa Conservation Authority's outreach initiatives, engage donors, enhance awareness about NBMCA's conservation efforts, increase donations, and expand the organization's visibility to reach new audiences.

OUTCOME

• Successfully launched the two brands across multiple online channels
• Increased awareness, attracting new donors and supporters
• Enhanced relationships by engaging with their donors and building stronger relationships. We helped foster a sense of community and built loyalty among supporters.
• Increased donations by engaging with donors and sharing the impact of their support. 
• Increased visibility and reach new audiences.
• Created a new website layout
• Created brand assets including vehicle signage, promotional products, and uniforms, in addition to several print materials to transition NBMCA into their new brand.
• Improved data management: gathered accurate data and analytics. By tracking and analyzing the results of these outreach efforts, we can make data-driven decisions and improve the future campaigns.